RCBG Client Starcom MediaVest Acquires RUN

CHICAGO, IL – RCBG, a strategy and advisory firm specialized in TMT [telecom, media, technology], announced the acquisition by its client, Starcom MediaVest Group, a unit of Publicis Groupe, of RUN, a leading programmatic advertising platform for mobile environments.  RUN’s unique data sets and IDs, atop their data management platform (DMP), will incorporate important data from mobile carriers and connected devices.  This optimizes pattern-based insights and improves predictability and engagement based on consumer interests.

RUN, based in New York City, has complied over 800 million unique profiles, which help improve the targeting, performance and value of mobile advertising.