February 5, 2009

Motorola’s Much-Needed Comeback

Americans love a good comeback, whether it’s the Steelers pulling off a Super Bowl win in the final minute or Mickey Rourke snagging an Oscar nomination for “The Wrestler.” But for U.S. corporations, clawing your way back to the top is harder than ever.

For once-mighty Motorola (MOT), it might well be impossible. Given the current economic climate, the company’s plummeting cell-phone sales threaten to drag down its profitable divisions.

That leaves Motorola with some tough choices. When your business is on life support, layoffs and budget cuts alone don’t cut it. Like Motorola, you may be forced to re-evaluate your entire business model, shedding units and products that don’t measure up.

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