CHICAGO, IL – RCBG, a strategy and advisory firm specialized in TMT [telecom, media, technology], announced the collaboration of its client Redbox Automated Retail LLC, the iconic leader in DVD rentals, and unit of Coinstar Inc, with Verizon Communications Inc, to form a joint venture and service offering to be called Redbox Instant by Verizon. The JV will offer streaming video services to consumers, to create a wider choice in entertainment formats.
“RCBG was instrumental in helping shape our strategy, identifying the right partner, and supporting the transaction throughout the process”, said Galen Smith, Corporate Vice President & Treasurer of Redbox. “Their team was focused, effective, and kept the big picture in mind while providing helpful counsel along the way. The firm had previously supported our video games launch so it was a pleasure to work together again”.